Session 1

ORM - Overview - Session 1

1. Homework article 

2.  ORM definition - posted to your ORM page in your blog

• Problems with page creation?? We'll do it in class together
• Make sure that you have the definition copy-paste on a word doc

3. In Class Exercise

• Compare services + capabilities of well known ORM companies
• Review Pro
• Olery
• Trust You
• EBuzzConnect
• Revinate
• Choose 2 companies
• Compare services - what do they offer to hotels
• Why is it important to ROI
• Which service would you choose - why?
• What is the relationship of ORM to social media?
• How would you use ORM in your hotel website, in your social publishing?  Maximize UGC?
• Create a blog post on your ORM page
• Work as individuals or teams of 2
• You can create a Slideshare, which can be used in your Linked In Profile, if you wish
• Be analytical - not just descriptive - this is MBA 2 work
• The most insightful posts will be shared with the CEO and management of Review Pro

Link to submit ORM Blog Page post